Scope & Objectives
In the light of the re-branding to Samvera in 2017 and also in the context of Samvera governance development a Samvera Marketing Working Group is proposed to focus on how Samvera as we would like it to be is communicated and marketed to the different audiences we work with and who we would like to reach. Samvera has a new logo, a new website, a well-populated wiki, and established github site providing information and code. The aim of this Working Group will be to build on these foundations to:
- Identify the key marketing messages Samvera needs to put out to different audiences
- Identify the channels that can be used to communicate about Samvera, e.g., discussion lists, commercial partners, professional bodies, etc.
- Create a suite of suitable marketing materials for use at conferences ("stuff") and within institutions. This might includes core slides that can be used in presentations, flyers, banners, etc.
- Develop guidelines for ongoing development of Samvera's web presence and ensure consistency of presentation
- Understand the sectors that Samvera might look to engage with to help differentiate the marketing required for these, e.g., libraries, museums, media organisations, university presses, grant funders, etc.
There may also be a link into the future fundraising that Samvera will be undertaking and the marketing messages that need to be associated with this (to be determined, dependent on timetable and focus of attention for this process).
Meetings will be held fortnightly via conference call/video chat. Meeting agendas and notes will be shared with the community via chat (Slack) and Samvera Lists (Google Groups). Members of the group may wish to meet more often to address specific tasks.
Next Meeting: See below | Agenda: See below | Meeting Agendas & Minutes: See links further down this page |
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Meeting Frequency: Fortnightly | Meeting Time: 11:30 am EDT | URL: https://emory.zoom.us/j/93405279673?pwd=bDdnMmpXSERtQ3o0ciszWFBVbEkyUT09 |
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| Slack: #marketing_wg | Email: samvera-community | samvera-tech | samvera-partners |
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Members
The members listed below are those who expressed an initial interest in this Working Group at the Partners Meeting At Northwestern University in November 2017. Please add your name to this list if you are interested in participating in this discussion. Those with experience of marketing, communications and related promotion of repository and/or other related technical services are especially welcome.
Chris Awre, facilitator (University of Hull)
Karen Cariani (WGBH)
Ryan Steans (Northwestern University - to 13/8/2019)
Richard Green (University of Hull)
Alicia Morris (Tufts University)
Charlotte Nunes (Lafayette College)
Steph Taylor (CoSector - to early April 2019)
Nabeela Jaffer (Michigan) - link with Repository Managers IG
Heather Greer Klein - Samvera Community Manager
Marketing Materials
The following are downloadable and can be used/printed as required for distribution. They are distributed under a CC-BY 4.0 licence.
Presentation templates
Leaflet - version 4, with Samvera Vision (March 2020)
Leaflet - version 3 (June 2019)
Leaflet - version 2 (April 2019)
Leaflet - version 1 (October 2018)
Deliverables & Timeframe
To develop a set of marketing materials and information to use at Samvera Connect 2018 and for others to use at conferences and within institutions from the 2018-19 academic session onward.
Communications Logic Model (PDF)
Brainstormed list of marketing ideas
Draft content for questions we are asked
Draft content for Samvera website FAQs
Draft Audiences for Marketing of Samvera document
Vendors for Marketing Handouts
Sample costs of marketing items
Meeting Times & Communication Channels
To be decided once the Working Group is confirmed. It is anticipated that the pattern of arranging a regular call in a slot that suits the members will be followed.
Subsequent meetings to be held on:
2021
Wednesday January 13th, 11:30 EDT - Agenda and notes
Wednesday January 27th, 11:30 EDT - Agenda and notes
Wednesday February 10th, 11:30 EDT - Agenda and notes
Wednesday February 24th, 11:30 EDT - Agenda and notes
Wednesday March 10th, 11:30 EDT - Agenda and notes
Wednesday March 24th, 12:30 EDT - Agenda and notes
Wednesday April 7th, 11:30 EDT
2020
Wednesday January 8th, 2020, 11:30 EDT - Agenda
Wednesday January 22nd, 11:30 EDT - Discussion of website
Wednesday February 5th, 11:30 EDT - Discussion of website
Wednesday February 19th, 11:30 EDT - Discussion of website and consideration of Samvera mission (with Hannah Frost)
Wednesday March 4th, 11:30 EDT - Agenda
Wednesday March 18th, 11:30 EDT - Meeting cancelled due to coronavirus
Wednesday April 1st, 11:30 EDT - Meeting cancelled due to coronavirus
Wednesday April 15th, 11:30 EDT - Agenda: Website updates, Review of events, Next steps for WG
Wednesday April 29th, 11:30 EDT - Agenda: Post-Partners meeting review
* Meetings cancelled until July 7th due to coronavirus priorities
Wednesday July 8th, 11:30 EDT - Agenda and notes
Wednesday July 22nd - Agenda and notes
Wednesday August 19th - Agenda and notes
Tuesday September 8th (note re-arrangement) - Agenda and notes
Wednesday September 15th - Agenda
Wednesday September 30th - Agenda and notes
Wednesday November 4th - Agenda and notes
Wednesday November 18th - Agenda and notes
Wednesday December 2nd - Agenda
Wednesday December 16th - Agenda and notes
2019
Wednesday January 16th, 11:30 EDT - Cancelled, deferred to Jan 30th
Wednesday January 30th, 11:30 EDT - Agenda
Wednesday February 13th, 11:30 EDT - Agenda
Wednesday February 27th, 11:30 EDT - Agenda
Wednesday March 13th, 11:30 EDT - Agenda
Wednesday March 27th, 11:30 EDT - Agenda
Wednesday April 10th, 11:30 EDT - Agenda
Wednesday April 24th - clash with Virtual Connect
- Samvera Marketing presentation (part of community updates)
- Samvera Marketing presentation at Samvera Partners
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Wednesday May 8th, 11:30 EDT - Agenda
Wednesday May 22nd, 11:30 EDT - Agenda - cancelled, agenda pushed to June 5th call
Wednesday June 5th, 11:30 EDT - Agenda
Wednesday June 19th, 11:30 EDT - Agenda
Wednesday July 3rd, 11:30 EDT - Agenda - cancelled due to US holidays
Wednesday July 17th, 11:30 EDT - Agenda - cancelled due to vacation
Wednesday July 31st, 11:30 EDT - Agenda - cancelled due to vacation
Wednesday August 14th, 11:30 EDT - Agenda - cancelled and agenda pushed to 8/28
Wednesday August 28th, 11:30 EDT - Agenda
Wednesday September 11th, 11:30 EDT - Agenda
Wednesday September 25th, 11:30 EDT - Agenda - cancelled
Wednesday October 9th, 11:30 EDT - Agenda
Wednesday October 23rd, 11:30 EDT - Samvera Connect
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Wednesday November 13th, 11:30 EDT - Agenda
Wednesday November 27th, 11:30 EDT - Single item agenda, call focused on website review
Wednesday December 11th, 11:30 EDT - Agenda
2018
Monday June 4th, 11:30 EDT
Wednesday June 20th, 11:30 EDT - Agenda
Wednesday June 27th, 11:30 EDT - Agenda
Wednesday July 18th, 11:30 EDT - Agenda
Wednesday August 1st, 11:30 EDT - Agenda
Wednesday August 15th, 11:30 EDT - Agenda
Wednesday August 29th, 11:30 EDT - Agenda
Wednesday September 12th, 11:30 EDT - Agenda
Wednesday September 26th, 11:30 EDT - Agenda
Wednesday October 10th, 11:30 EDT - Samvera Connect
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Wednesday December 12th, 11:30 EDT - Agenda
To join the Meeting:
Please use the #marketing_WG Slack channel
Resources
https://www.linuxfoundation.org/blog/marketing-open-source-project/ - a link to a general summary of marketing in an open source context. Please add other resources that cover options we could consider.
Samvera website structure - December 2019
Meeting Notes
18-05-22 - Notes from initial meeting
18-06-04 - Meeting not held
18-06-20 - Notes
18-06-27 - Notes and actions for next meeting
18-07-18 - See agenda for notes
18-08-01 - See agenda for notes
18-08-15 - See agenda for notes
18-08-29 - See agenda for notes
18-09-12 - See agenda for notes
18-09-26 - See agenda for notes
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18-12-12 - See agenda for notes (and all subsequent meetings)