Agenda items for the Samvera Marketing WG

Review of progress/status with production of marketing materials
Final feedback on FAQ text
1. Question referring to costs/resourcing
Practicalities at Connect (bringing the different materials together)
Feedback from Samvera Europe meeting
Beyond Connect
1. WG membership
2. Longer term aims and goals re: marketing Samvera

Current Doc: https://docs.google.com/document/d/1DuweHDU--kfSAnCuDLm1vQi-0mtnXeg21Pv_8CTZgzw/edit

Mugs produced
Leaflet - aggrieved format with designer here - procurement issues
Adobe creative cloud turned off briefly but has now been addressed - can still be printed in Utah - get something to printer for the 3rd.
Raise leaflet printing with Brian - Chris will ask.
Chris will add a page to wiki page for "what we should put on the memory sticks"
Practicalities at Connect: Meet at Guest House by 7:30 on Sunday night
Mark Bussey shared design for the Samvera sticker and he's bringing a whole bunch with him - he has put that on a closed Steering page w/ t-shirt designs - access, but an idea of who has access by Steering
- if at Wiki - highly accessible
- careful with anything with original logos until we have final trademark on products
- Sticker and leaflet - which use the logo in a reasonable way - but them in Wiki in closed folder specifically set up as a place where people can request via email

Feedback on FAQ info -

2 questions since then:

Degree to which it is reasonable to express that the repository does lots of things - could Samvera in any sense be classed as a preservation system? Hard to describe Samvera as a preservation system.

What does it offer- what is the future? Priorities and emphasis?

Feature list? - of Hyrax - can get from Tom Johnson and Steve Van Tuyl

"Samvera part of a preservation environment." example: Hull is working with Artefactual.

Make it clear that there is effort involved - not fair to suggest it's a turnkey solution.

Steph - from a service provider's perspective -

By Connect - have the FAQ on the website by Connect -

AI - section - take a look at costs area and address queries that have been raised

https://docs.google.com/document/d/1DuweHDU--kfSAnCuDLm1vQi-0mtnXeg21Pv_8CTZgzw/edit

AI - Reach out to Tom and Steve re: capabilities of current Hyrax - Charlotte is reaching out

AI - Ryan will look at costs area for final language (with Steph)

Europe - Had a discussion similar regarding what Chris is looking forward to in N. America.

Beyond Connect:

Practical - WG - supposed to have a fixed timeframe, this one up to Connect. To what point do we extend ourselves and how do we ask for participation for the next phase?

AI - Chris will see what people want to do beyond Connect via email -

Based upon what we've been able to do so far - What does it mean to market Samvera?

Push for Marketing a standing Committee or WG. Worthy of a group of people watching over this area of operations permanently.

Recognition that there are different audiences -

FAQ and leaflet reflect needs of different audiences in a common channel of communication. Something clearer for a description of Samvera. Make it usable for different audiences.

Flesh out different communication channels to develop them in different ways for different audiences.

One general catch-all FAQ is great - and necessary - specific FAQs for different audiences.

What's been happening at your institution? Case studies - Intro to Samvera workshop - find out what various workshop use cases are - pin down on Monday what the use cases are.

If and when the staff person becomes a reality - working group's responsibilities v. the community manager - blog post - what's happening around the community?

Could we have a Samvera blog with invited posts? Use case vs. blogs. Helps to share the fact and communicate the ideas about it.

A bit more about what's happening elsewhere.

How do we convince folks to stay with the open source open access movement?

Ask Steering for a thrust for what the next phase might be - to back up partners? -

And how can you contribute to that?

Providing slide deck - consistency of messaging - expand that idea - produce more than one PPT - decks that people can pick up what the slide is about/ choice of materials that people can draw from.

Next thing we do is working on refining messaging via the PPT development.

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