Brainstormed list of marketing ideas
The following is a list of ideas that could be considered for supporting Samvera's marketing activity
Audiences
Internal
Institutional managers/senior managers
Institutional decision-makers
Library colleagues
IT colleagues
Faculty and students
External
Non-Samvera sites
University and college libraries
Media organisations
Museums
Repository community
Library community
Funders
Open source software community
Marketing materials
Documents/text-based
Flyer
have a small number printed (color) for hand out
produce a pdf for people to print on their own to bring to other events or internal back home
Brochure
possible to make a 6 panel brochure (1 page) folded so that part of the 2 panel design could also be used as a bookmark
Website
Case studies
Descriptive text
FAQ
Social media - value, given time needed, questionable
Twitter - @samverarepo
who is posting on this? responsible for posts?
Esme Cowles set this up. Steering can tweet from the account (via Tweetdeck) currently
Facebook?
Instagram?
Other?
Logo / caption
tagline for printed pieces
powerpoint template with logo and color scheme
also set of standard slides about Samvera
Bumpf (see vendor list for suppliers)
Hex stickers
Other stickers?
DCE has the design patterns
Bookmarks
Bags
light weight reusable grocery bag ( small foldable)
tote like bag
freezer bag
lunch boxy bag
Memory sticks
Luggage tag
T-shirts
These are arranged through Stanford currently
Marketing messages
(See also the Draft content for questions we are asked and responses to these)
What Samvera is
Why use Samvera
Examples of how it's in use, what people do with it, why Spotlight instead of Omeka, etc.
What Samvera can do (for them)
What Samvera has done (for those using it)
How Samvera works (and how you can take part)
Technology
Community
Who is behind Samvera? - spotlights on people in the community, in different roles, from different institution flavors