Scope & Objectives
In the light of the re-branding to Samvera in 2017 and also in the context of Samvera governance development a Samvera Marketing Working Group is proposed to focus on how Samvera as we would like it to be is communicated and marketed to As an active community supporting those with common interests in the development of solutions for the management of digital collections, Samvera seeks to foster engagement in this area. This engagement takes many forms and the community seeks to support those as useful. One specific key way in which engagement takes place is outreach through Samvera meetings, topical conferences, and other events and meetings of relevance. The aim of this outreach is to communicate and promote Samvera to the different audiences we work with and who we would like to reach. Samvera has a new logo, a new website, a well-populated wiki, and established github site providing information and code. The aim of this Working Group will be to build on these foundations to This Working Group will look to facilitate and support outreach and engagement through a range of activities relevant to the need at hand. This will include, but not be limited to:
Identify the key
marketingmessages Samvera needs to put out to different audiences and share these for community use
Identify the channels and events that can be used to communicate about Samvera, e.g., discussion lists, conferences, commercial partners, professional bodies, etc.
Create a suite of suitable marketingSupport the delivery of Samvera events as appropriate
Create and maintain suitable outreach materials for use at conferences ("stuff") and within institutions.
This might includes core slides that can be used in presentations, flyers, banners, etc.Develop guidelines for ongoing developmentMaintain oversight of Samvera's web presence and ensure consistency of presentation and content
Understand and develop the sectors that Samvera might look to engage with to help differentiate the
marketingoutreach required for these, e.g., libraries, museums, media organisations, university presses, grant funders, etc.
There may also be a link into the future fundraising that Samvera will be undertaking and the marketing messages that need to be associated with this (to be determined, dependent on timetable and focus of attention for this process)The Working Group will operate as a standing group, generating sub-groups as appropriate to focus on specific areas of work.
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Meetings will be held fortnightly via conference call/video chat. Meeting agendas and notes will be shared with the community via chat (Slack) and Samvera Lists (Google Groups). Members of the group may wish to meet more often to address specific tasks.
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Members
The members listed below are those who expressed an initial interest in this Working Group at the Partners Meeting At Northwestern University in November 2017. Please Please add your name to this list if you are interested in participating in this discussionarea of contribution to the Samvera Community. Those with experience of marketingoutreach, engagement and related communications and related promotion of repository and/or other related technical library and repository services are especially welcome.
Chris Awre, facilitator (University of Hull)
Karen Cariani (WGBH)
Ryan Steans (Northwestern University - to 8/13/2019)
Richard Green (University of Hull - to 1/31/2021)
Alicia Morris (Tufts University)Charlotte Nunes (Lafayette College)
Steph Taylor (CoSector - to early April 2019)
Nabeela Jaffer (Michigan) - link with Repository Managers IG
Heather Greer Klein - Samvera Community Manager
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Outreach Materials
The following are downloadable and can be used/printed as required for distribution. They are distributed under a CC-BY 4.0 licence.
Institutional profile template (May 2022) - for sharing of Samvera activity via the Samvera website
Conference presentations/workshops
Samvera and digital strategy - Open Repositories 2021 (90 mins)
Introduction to Samvera - Open Repositories 2019 (90 mins)
Presentation templates
Leaflet - version 4, with Samvera Vision (March 2020)
Leaflet - version 3 (June 2019)
Leaflet - version 2 (April 2019)
Leaflet - version 1 (October 2018)
Deliverables & Timeframe
To develop a set of marketing materials and information to use at Samvera Connect 2018 and for others to use at conferences and within institutions from the 2018-19 academic session onward.
Communications support
Communications Logic Model (PDF)
Working Group working documents
Brainstormed list of marketing ideas
Draft content for questions we are asked
Draft content for Samvera website FAQs
Draft Audiences for Marketing of Samvera document
Vendors for Marketing Handouts
Sample costs of marketing items
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Meeting Times & Communication Channels
To be decided once the Working Group is confirmed. It is anticipated that the pattern of arranging a regular call in a slot that suits the members will be followed.
Subsequent meetings to be held on:The Working Group will meet via Zoom at the link in the heading box above. There is also a Slack channel available to support communication between meetings.
Previous meetings of the Group’s predecessor, the Samvera Marketing WG
2022
Wednesday January 12th, 11:30 EDT - Notes
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Wednesday April 15th, 11:30 EDT - Agenda: Website updates, Review of events, Next steps for WG
Wednesday April 29th, 11:30 EDT - Agenda: Post-Partners meeting review
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Wednesday April 24th - clash with Virtual Connect
Samvera Marketing presentation (part of community updates)
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Wednesday May 8th, 11:30 EDT - Agenda
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Wednesday December 12th, 11:30 EDT - Agenda
To join the Meeting:
Please use the #marketing_WG Slack channel
Resources
https://www.linuxfoundation.org/blog/marketing-open-source-project/ - a link to a general summary of marketing in an open source context. Please add other resources that cover options we could consider.
Samvera website structure - December 2019
Meeting Notes
18-05-22 - Notes from initial meeting
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