The agenda for the Marketing WG call on January 16th will be:
- Review of notes and actions from previous call Agenda 18-12-12
- Feedback from Partners
- Input to Steering Emory meeting discussion
- Workpackages
- Personalising the website
- Slide decks
- Leaflet
- FAQ development
- Case studies
- Events to market Samvera at
- OR deadline today!
- Others at Conferences
- Blog
- Samvera annual report
Ryan Notes:
Partners call in early January -
No particular feedback regarding marketing beyond initial feedback - asked about 3 areas for development
- Personalization of the website - variety of showcases for how people use and participate
- Blog - recognizing the value of a blog - need to ensure there is proper resourcing
- Quotes from users - reaching out to different users, positive - verbal quotes
Steering - funds not there for positions, some cash rich - pay for a Community Manager with those funds
Table blog until the staffing situation is sorted out? - General agreement
Do some communication in year to come -
Nature of marketing in community for Samvera - need input from community or not a community effort
Case studies written: theoretical case studies - make it more about Samvera technologies
Chris contacted all the sites from workshop - all institutions agreed to provide case study. Identify a suitable template
word limit and a deadline - does Steph/ Co-Sector have a template for? She will in a few weeks. She can share.
Release before Virtual Connect and Partner meeting - get hold of a template by February - develop or find an alternative to meet timetable -
Reasonable deadline -
Richard: seeking case studies for Samvera Annual Report - on a more urgent timescale/ Chris: Not same group
Steering: Question in December - look for goals of marketing effort should be
(a) ongoing need to use marketing effort to raise awareness of what Samvera is, reach new audiences, desire to communicate to Sr. Managers, most immediate focus of attention
(b) should we be looking to increase membership? - longer term goal, but the immediate course of marketing effort, not a key focus of net six months
VM or Docker of Samvera install -
Samvera should have a Hyrax install - repo of past materials - looking to do it at Hull
what are key events? how can we engage people? - list of events for Fedora - relevant events in the space - table, initiate conversations, who they're connecting with and what they're connecting with
AULs, ULs - list-serves, if we want to communicate about why we should engage: the community, the engagement, the sustainability, generate or reframe - frame it in a way for the audience we want to target
RMC is writing a white paper about community and technology (coming soon)
"Why did we choose Samvera?" - benefits and advantages
Most sustainable option as companies and technologies come and go
Work Packages -
Profiles of folks around the community who cover different roles
Identify roles within the community - reflected in community -
Recognize individuals within community who can contribute a mini-profile based on a set of questions, cycle them through, scope of that work package Ryan and Charlotte
Karen will look at the slide deck for updates
Chris will work on Leaflet
FAQ - Steph wants to work on FAQ - Chris will look at what we've got working on at the moment
Case Studies - we'll come back and go out about those
Events - OR, other conferences we'd like to pick on,
Ryan get in touch with Louisa regarding DLF -
iPres - Liber - AMIA -
Annual Report - fair amount of content will be handled by Steering - any gaps where additional contribution may be useful