Brainstormed list of marketing ideas

The following is a list of ideas that could be considered for supporting Samvera's marketing activity

Audiences

• Internal
  • Institutional managers/senior managers
  • Institutional decision-makers
  • Library colleagues
  • IT colleagues
  • Faculty and students
• External
  • Non-Samvera sites
    • University and college libraries
    • Media organisations
    • Museums
  • Repository community
  • Library community
  • Funders
  • Open source software community

Marketing materials

• Documents/text-based
  • Flyer
    • have a small number printed (color) for hand out 
    • produce a pdf for people to print on their own to bring to other events or internal back home
  • Brochure
    • possible to make a 6 panel brochure (1 page) folded so that part of the 2 panel design could also be used as a bookmark
  • Website
    • Case studies
    • Descriptive text
    • FAQ
  • Social media - value, given time needed, questionable
    • Twitter - @samverarepo
      • who is posting on this? responsible for posts?
    • Facebook?
    • Instagram?
    • Other?
  • Logo / caption
    • tagline for printed pieces
  • powerpoint template with logo and color scheme
    • also set of standard slides about Samvera
      
      
• Bumpf
  • Hex stickers
    • Other stickers
  • Bookmarks
  • Bags
    • light weight reusable grocery bag
  • Memory sticks
  • Luggage tag

Marketing messages

• What Samvera is
• Why use Samvera
• Examples of how it's in use, what people do with it, why Spotlight instead of Omeka, etc.
• What Samvera can do (for them)
• What Samvera has done (for those using it)
• How Samvera works (and how you can take part)
  • Technology
  • Community