Brainstormed list of marketing ideas

The following is a list of ideas that could be considered for supporting Samvera's marketing activity

Audiences

• Internal
  • Institutional managers/senior managers
  • Institutional decision-makers
  • Library colleagues
  • IT colleagues
• External
  • Non-Samvera sites
    • University libraries
    • Media organisations
    • Museums
  • Repository community
  • Library community
  • Funders
  • Open source software community

Marketing materials

• Documents/text-based
  • Flyer
  • Brochure
  • Website
    • Case studies
    • Descriptive text
  • Social media
    • Twitter - @samverarepo
    • Other?
  • Logo / caption
• Bumpf
  • Hex stickers
    • Other stickers
  • Bookmarks
  • Bags
  • Memory sticks

Marketing messages

• What Samvera is
• Why use Samvera
• What Samvera can do (for them)
• What Samvera has done (for those using it)
• How Samvera works (and how you can take part)
  • Technology
  • Community