Started with a content audit and clean-up
Checked URLs to simplify URLs, for greater SEO and marketability
maximized top real estate, top half of the homepage
general content refresh for friendly, web writing style. Collapsing to one page, condensing to an easy to find format.
Avoid PDFs for accessibility; if using, make sure to use accessibility wizard
Current, updated, sized photos
What about older blog posts? Maybe back 2-3 years, but keeping as a historical document