Audiences for Hydra's web presences (website and wiki) include a wide range of stakeholders with varying degrees of knowledge. Important factors to consider in identifying and differentiating information seekers are:

role (developer vs. archivists vs. institutional leaders, e.g.)
affiliation (institution with small IT vs. big IT, vendor, funder, other project, e.g.)
experience with / exposure to project (first time viewer, Hydra-curious, new adopters, partners & long time users)

Major Buckets of Hydra Users

Archetype	Notes	Questions and Needs	Web or Wiki?	Primary or Secondary User?	Develop Persona?	Target interviewees
Developer: new	New to Hydra stack May or may not know Ruby on Rails May come from big or small IT shop	What is it? How do I get started (with code)?	Web should lead to wiki - with options clear	Primary	Yes	New LSE developer (LSE) = RG Colin Gross UMich = JRR Matthew Phillips (Durham University Library) = JRR
Developer: experienced	Familiar with RoR and Hydra Stack	What are latest devs? I need to update / extend my Head.	Wiki	Primary	Yes	Naomi Dushay = TC Eben English (BPL) = KC
Functional / Content Specialists	Repo Service Managers, Archivists, Preservationists, UX, DevOps, Sys Admins, AV, Metadata Librarians, GeoSpatial, Science Data, etc.	What is it? WIIFM? How can I engage; how do I get started (with project/specialty?)	Web should lead to wiki	Primary	Yes, maybe an archivist and SysAdmin/DevOps	~~query list for candidate. get one Euro, one NAmerican~~ Julie Hardesty IU = JRR Steven Villereal (UVa) = JRR
Manager	Engaged in project, responsible for some aspect of local delivery: tech managers, project manager, central IT, enterprise IT architect types, resource managers. Typically engaged but not doing coding. Often the local champion at an institution.	What is it? How does it work? Is it right for me/us? (How can I make the case?)	Web primary Wiki needs exist	Primary	Yes	Chris Awre (Hull) = RG Mike Murasko (WGBH) = KC Matthew Phillips (Durham) (both Manager and dev)
Hydra Partners	Formally committed Hydra users, been in community for a while.	What's the latest? Where are we with that thing I care about? How can I contribute?	Wiki	Primary	Yes	Alicia Morris (Tufts) = KC Rick Johnson (Notre Dame) = RG
Administrator / Senior Leader	ULs, Deans, AUL for IT, CIO, Committees (doing tech selection, etc.)	What is it, and why is it good? Is it respectable? Viable?	Web	Primary	Yes	Chip German (UVa) = RG Deborah Jakubs (Duke) = JT
Affiliate: Other projects & communities	DPLA, Archivematica, ArchivesSpace, Fedora, Islandora, Drupallers, etc.	What is it? How do we overlap and/or integrate? Who do I contact / how do I engage?	Web should lead to wiki	Secondary	Could use one persona for "other projects and vendors"?	Ian Dolphin (Apereo) = TC Debra Hanken Kurtz (DuraSpace) = JT
Affiliate: Vendors	Current or potential service providers	What is it? How might it fit our market / services / capacity? Who do I contact / how do I engage?	Web should lead to wiki	Secondary	Could use one persona for "other projects and vendors"?	Chris Lacinak (AVPS) = KC Justin Simpson (Artefactual) = JT
Affiliate: Funders & Agencies	Those who give $ and/or approve policies	What is it? Is it viable/sustainable? How much leverage does it provide?	Web	Secondary	No, has same needs as Administrator/Senior Leader	Mellon? NEH? IMLS?

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